WWE Shop has released a new custom AJ Styles championship to mark his tenth anniversary with the company, positioning the piece as a premium collectible for fans of “The Phenomenal One.” The commemorative title is available now at a listed price of $649.99.
The launch underscores how firmly Styles has been woven into WWE’s modern era. A decade is a significant marker in any WWE career, and this release functions as both a celebration of his impact and a signal that the company continues to see strong long-term value in his brand. For collectors, it’s a high-end item designed to anchor a display and commemorate a standout run that began with one of the most memorable debuts of the last decade.
Styles’ arrival at the 2016 Royal Rumble immediately recalibrated expectations for what a top WWE newcomer could accomplish. He entered as an already-established global star and quickly validated that reputation. Within his first years in WWE, he emerged as a consistent main-event presence and a measuring stick for in-ring excellence across both Raw and SmackDown.
That early surge led to multiple championships and marquee matches. Styles became a two-time WWE Champion and added United States, Intercontinental, and Raw Tag Team Title reigns to complete the modern Grand Slam—an achievement that reflects both longevity and versatility. Whether working as a brand standard-bearer or elevating rising opponents, he maintained a high level of performance that helped define WWE’s in-ring identity throughout the late 2010s and early 2020s.
His resume features rivalries and moments that still anchor highlight packages: a trilogy of high-profile matches opposite John Cena, a Survivor Series clash with Brock Lesnar, and the cinematic showcase against The Undertaker that closed out WrestleMania 36’s first night. These bouts didn’t just add hardware or headlines—they reinforced Styles’ reputation as a performer who adjusts to any setting, opponent, or stakes and delivers under pressure.
Against that backdrop, a commemorative title tied to his decade with WWE makes strategic sense. WWE has increasingly embraced premium collectibles tied to anniversaries and career milestones, meeting demand from fans who want more than apparel or standard memorabilia. A custom championship sits at the intersection of display-ready craftsmanship and brand storytelling: a statement piece that lets fans celebrate a career while also visually aligning with WWE’s most iconic symbol, the championship itself.
The $649.99 price point places the AJ Styles piece squarely in WWE Shop’s premium tier, a segment that caters to dedicated collectors willing to invest in centerpiece items. For those fans, the value lies not only in the physical product but in what it represents—ten years of big-match performances, championship reigns, and a consistent presence near the top of the card. Casual fans may gravitate toward more accessible merchandise, but for collectors, a commemorative title often becomes the anchor around which an entire collection is curated.
It’s also a reminder of Styles’ dual appeal. Inside the ring, he’s long been considered one of WWE’s most reliable big-match talents, trusted with everything from technical showcases to spectacle-heavy main events. Outside it, his presentation—entrance, logos, and the “Phenomenal” brand identity—translates cleanly into merchandise that resonates with fans. Commemorative items like this one are an extension of that connection, meant to resonate with the audience that followed him from his debut and the new viewers who discovered him during WWE’s most recent boom period.
For WWE, the release fits a wider merchandising strategy that leans into nostalgia, anniversaries, and superstar-specific storytelling. Commemorations of round-number milestones are especially effective because they encourage fans to reflect on the arc of a career and the moments that define it. In Styles’ case, the narrative is straightforward and compelling: a globally recognized talent who entered WWE at the highest level and sustained that standard for a decade.
While the listing positions the title as a celebration of Styles’ ten years with the company, the broader significance is what it says about his place in WWE’s current and future plans. Even as new stars emerge, WWE continues to amplify performers with proven track records, recognizing that sustained excellence has its own merchandising and marketing power. A custom championship signals that the company views Styles not only as a foundational figure of the past ten years but as a name with ongoing cultural equity among WWE fans.
Ultimately, the AJ Styles commemorative title is aimed at a specific segment of the audience—collectors who want a premium, display-grade keepsake that captures a meaningful chapter in modern WWE history. Priced at $649.99 and available now through WWE Shop, it stands as both a marker of Styles’ decade of achievements and a tangible representation of how WWE packages its most enduring careers for fans who want more than a memory.
